I founded Franca Franca in 2019, it's a very personal project with all pieces handmade by me in my home in Stockholm.

The idea of the brand orginates from seeing photos of my mom in the 80s, impeccably nailing every outfit wearing a big scrunchie in her hair.

Circularity is key - since the begining I've been sourcing material second hand, giving new life to what's already existing.