I founded Franca Franca in 2019, it's a very personal project with all pieces handmade by me in my home in Stockholm, where we also had the shoot for this collaboration.

The idea of the brand orginates from seeing photos of my mom in the 80s, impeccably nailing every outfit wearing a big scrunchie in her hair.

Circularity is key - since the begining I've been sourcing material second hand, giving new life to what's already existing.

The Beyond Retro x Franca Franca collection consist of 50 unique pieces, all handmade by me from vintage Beyond Retro scarves.

I hope you love the collection as much as I do. Thank you team Beyond Retro for beliving in me.

/ Malin